Search Events:
Oct 07, 2014
Create Landing Pages to Optimize Your ROI
United States
Conference Details
Begins:
Oct 07, 2014
End:
Oct 07, 2014
Conference Location:
Online (Audio Conference)
Conference Organizer
Conference Organizer:
Contact Person:
Lorman Education Services
Phone Number:
866-352-9539
Overview
One of the most effective ways to get the most from your advertising dollar is to develop landing pages for your ads and emails. Landing pages are designed to keep the promise made in an ad, and to get visitors to take action. If a landing page does not contain each of five important ingredients, it will not be effective in generating sales, leads or subscribers for your business. Brian Massey will give you a specific recipe for effective landing pages that will increase your conversion rates and lower the acquisition costs of your customers. Attendees will have the opportunity to submit a landing page to the speaker before the program, some of which will be featured during the live event.
Benefits for You
- The five components that must be on every landing page.
- How to write an effective offer for your landing page.
- The primary ways to build trust.
- How to present proof points.
- How to keep visitors from leaving your page
Agenda
The Only Two Jobs of a Landing Page
Why Landing Pages Should Be Created Backwards
The Two Key Ingredients: Offer and Form
How to Create a Relevant Offer for Your Page
Understanding Page Abandonment
How to Avoid Page Abandonment
Using Images Properly
The Role of the Designer
The Role of the Copywriter
Critiques and Examples
http://www.lorman.com/training/394125?affiliate=eventuresworldwide&c=402&p=16348&md=500960:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjE0MDcyMTozODIzMTg4NDUw&discount_code=#overview
One of the most effective ways to get the most from your advertising dollar is to develop landing pages for your ads and emails. Landing pages are designed to keep the promise made in an ad, and to get visitors to take action. If a landing page does not contain each of five important ingredients, it will not be effective in generating sales, leads or subscribers for your business. Brian Massey will give you a specific recipe for effective landing pages that will increase your conversion rates and lower the acquisition costs of your customers. Attendees will have the opportunity to submit a landing page to the speaker before the program, some of which will be featured during the live event.
Benefits for You
- The five components that must be on every landing page.
- How to write an effective offer for your landing page.
- The primary ways to build trust.
- How to present proof points.
- How to keep visitors from leaving your page
Agenda
The Only Two Jobs of a Landing Page
Why Landing Pages Should Be Created Backwards
The Two Key Ingredients: Offer and Form
How to Create a Relevant Offer for Your Page
Understanding Page Abandonment
How to Avoid Page Abandonment
Using Images Properly
The Role of the Designer
The Role of the Copywriter
Critiques and Examples
http://www.lorman.com/training/394125?affiliate=eventuresworldwide&c=402&p=16348&md=500960:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjE0MDcyMTozODIzMTg4NDUw&discount_code=#overview
