Search Events:
Aug 27, 2012
Designing Marketing Initiatives for iPad(TM) and iPhone(TM)
United States
Conference Details
Begins:
Aug 27, 2012
End:
Aug 27, 2012
Conference Location:
Audio Conferences
Conference Organizer
Conference Organizer:
Contact Person:
Lorman Education Services
Phone Number:
866-352-9539
Overview
Benefits
With such fast growth in technology strategies marketers face a huge challenge: What are the best practices for all players? How do brands engage? How can mobile technologies become more standardized and accessible when incorporating them in the marketing mix? During this live audio conference, we will specifically focus on learning how to strategically integrate mobile marketing in to your marketing mix, understanding the market niche, the world of Apple® and what's under the hood, and reviewing Apple® OS user experience campaign design strategies and best practices.
5 Reasons to Attend
• Learn how to strategically integrate mobile marketing into your marketing mix
• Understand the market niche: the world of Apple® and what's under the hood
• Review Apple® OS user experience campaign design strategies and best practices
• Discover how to use mobile marketing to engage your audience
• Learn best practices for feature phones and smartphones
Agenda
Timeline of Mobile
Mobile Marketing
Developing for iOS
• Mobile Program
• Marketing
• Strategy
• Content
• Experience
Approaches
How To
User Interface Design
Targeting the Consumer
The Apple® Rules
Feature Phones vs. Smartphones
Mobile Web vs. Mobile Apps
The Tablet Generation
Picking a Revenue Model
App Stores
Resources
This audio conference is designed for marketing directors, managers, account managers, presidents, vice presidents, analysts, consultants and other marketing professionals.
http://www.lorman.com/audio-conference/389625?affiliate=eventuresworldwide&c=2&p=16348&md=329678:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjEyMDczMDoyMDk5OTE3MTUx&discount_code=
Benefits
With such fast growth in technology strategies marketers face a huge challenge: What are the best practices for all players? How do brands engage? How can mobile technologies become more standardized and accessible when incorporating them in the marketing mix? During this live audio conference, we will specifically focus on learning how to strategically integrate mobile marketing in to your marketing mix, understanding the market niche, the world of Apple® and what's under the hood, and reviewing Apple® OS user experience campaign design strategies and best practices.
5 Reasons to Attend
• Learn how to strategically integrate mobile marketing into your marketing mix
• Understand the market niche: the world of Apple® and what's under the hood
• Review Apple® OS user experience campaign design strategies and best practices
• Discover how to use mobile marketing to engage your audience
• Learn best practices for feature phones and smartphones
Agenda
Timeline of Mobile
Mobile Marketing
Developing for iOS
• Mobile Program
• Marketing
• Strategy
• Content
• Experience
Approaches
How To
User Interface Design
Targeting the Consumer
The Apple® Rules
Feature Phones vs. Smartphones
Mobile Web vs. Mobile Apps
The Tablet Generation
Picking a Revenue Model
App Stores
Resources
This audio conference is designed for marketing directors, managers, account managers, presidents, vice presidents, analysts, consultants and other marketing professionals.
http://www.lorman.com/audio-conference/389625?affiliate=eventuresworldwide&c=2&p=16348&md=329678:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjEyMDczMDoyMDk5OTE3MTUx&discount_code=
