Search Events:
Sep 18, 2014
Key to Effective Surveys: Proper Design and Development
United States
Conference Details
Begins:
Sep 18, 2014
End:
Sep 18, 2014
Conference Location:
Online (Audio Conference)
Conference Organizer
Conference Organizer:
Contact Person:
Lorman Education Services
Phone Number:
866-352-9539
Overview
Whether the objective is to take the pulse of the public to assess attitudes, intentions or simply assess the viability of a product, brand, idea or candidate, surveys provide an important basis for making decisions. While the environment has changed due to technology, a strong understanding of the fundamentals is necessary. This live webinar addresses the basics and perspective on state of the art survey design issues and related questionnaire development in order to arrive at results that can be actionable for decision making.
Agenda
How to Conduct Survey Design and Questionnaire Development: Key Decisions
Work to Do Before the Survey Design Is Created
The Interplay of Surveys and Experiments
The Design of a Survey: Alternative Designs
Data Collection Mode
Questionnaire Development
• Qualitative Research to Develop Items
• Types of Questions and Scales That Can Be Used
• Coding Plans
• Pretesting
• Pilot Testing
Results Interpretation and Presentation of Findings
http://www.lorman.com/training/393647?affiliate=eventuresworldwide&c=402&p=16348&md=497516:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjE0MDcwNzozNzkyODQ4OTEy&discount_code=#overview
Whether the objective is to take the pulse of the public to assess attitudes, intentions or simply assess the viability of a product, brand, idea or candidate, surveys provide an important basis for making decisions. While the environment has changed due to technology, a strong understanding of the fundamentals is necessary. This live webinar addresses the basics and perspective on state of the art survey design issues and related questionnaire development in order to arrive at results that can be actionable for decision making.
Agenda
How to Conduct Survey Design and Questionnaire Development: Key Decisions
Work to Do Before the Survey Design Is Created
The Interplay of Surveys and Experiments
The Design of a Survey: Alternative Designs
Data Collection Mode
Questionnaire Development
• Qualitative Research to Develop Items
• Types of Questions and Scales That Can Be Used
• Coding Plans
• Pretesting
• Pilot Testing
Results Interpretation and Presentation of Findings
http://www.lorman.com/training/393647?affiliate=eventuresworldwide&c=402&p=16348&md=497516:0:am1hdHRpeEBldmVudHVyZXN3b3JsZHdpZGUuY29tOjE0MDcwNzozNzkyODQ4OTEy&discount_code=#overview
