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  • DMA

    DMA knows business and what it takes to reach higher levels of success. As a full-service marketing agency, DMA creates efficiencies for your organization by taking your entire project from start to finish for faster results and reduced costs. As your goals are met you’ll ha...

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  • The Creative Momentum
    The Creative Momentum

    Our full-service creative and digital marketing agency, specializing in custom web design and development for businesses that feel their branding strategy is "coasting" at best. The Creative Momentum provides custom Web / Interactive, Marketing, SEO, Custom Graphic / Logo De...

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  • Clicktech Solutions, Ltd
    Clicktech Solutions, Ltd

    After years of working with companies of all sizes, we realised that getting to grips with online advertising was time-consuming, expensive, and often daunting for many businesses. We wanted to make life simpler for everyone, so we developed Adzooma using our years of exp...

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  • VJG Interactive
    VJG Interactive

    VJG Interactive is an online marketing agency which offers state of the art premium marketing solutions aimed at delivering exceptional results to their clients and partners. They specialize in identifying effective marketing strategies based on the goals and objectives of t...

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Agencies With Most Reviews

Web Design

Expectations & Projections
Marketing Budget Distribution by Year

We have identified a large increase in how companies are allocated their marketing and advertising budgets in order to account for their online presence. As a result, many companies are opting to have a professional web design or web development agency help them improve how their visitors perceive them when visiting them online. In addition, many companies allocate additional funds towards ensuring compatibility with the mobile web.

We believe there will also be a trend in the near future for many online services to ensure they not only have a mobile web presence, but a mobile app presence as well. This would account for ensuring that all of their mobile users will have a method to access their offerings regardless of their preference.

Creative Marketing Budget Distribution by Industry

Since many companies are realizing the importance of having a strong online presence, we have seen many industries increase their creative marketing budgets to account for web design, mobile app development, and other creative projects. An emphasis is placed on user interaction to ensure their web visitors will have access to information which they require to make more educated business decisions.

Companies in the healthcare and retail industry are significantly increasing their budgets in order to compete with competitors within their industry and to meet the growing demands of their clients. In addition, funds are being allocated to ensure that their online presence is properly secured and to ensure compatibility with a growing array of web technologies.

Internet Use by Device

It is no secret that more and more consumers are moving towards mobile devices and away from traditional means of accessing the Internet. As a result, more businesses are becoming concerned about how their web users are accessing and interacting with their websites and online services.

While building for the mobile web is important, many online services still have desktop users as well as users on tablets. We expect the mobile web to experience a slower growth pattern, but growth will remain steady. Tablet users will make up a particular niche, but will become a popular way to access the Internet when compared to desktop users. Tablets are becoming more functional and are replacing many dedicated desktop tasks.

ROI Compared Between In-House and Outsource

Our research team has invested its time in connecting with those which have hired web design and web development agencies. In many cases, these agencies have previously handled their creative marketing efforts in-house prior to outsourcing their efforts. The decision to outsource their web design and other creative marketing efforts have often led to a realized higher ROI.

There is a trend in outsourcing these efforts towards professionals who are more experienced in creating a unique and engaging online presence. Having a web design agency specifically craft a website can have benefits which may not be immediately witnessed financially, but rather in the long term through consumer recognition and a larger online audience.

Time to Project Completion

For many larger businesses a redesign is a significant undertaking requiring a lot of work and effort from a large number of departments. As a result, it is important to take into consideration the amount of time it will take to roll out a redesign. While it is possible to get a new design out within a few months, website designs are generally rolled out over time.

We have found that for many businesses, time is also placed to ensure that legacy pages and different areas of a web site are being properly updated to reflect a new design. New features and functions are also taken into consideration during a design phase, and therefore may take additional time to roll out.

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Comprehensive Methodology & Analysis

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To produce the insight we share through our rankings our research team continues to conduct a comprehensive evaluation of competing web design and development agencies. We recommend agencies that have an established reputation in the industry which consistently create lasting impressions online for the brands they produce work for.

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