Published December 28th, 2015
by Fox Tail Editor
Does your website need a facelift? If you have a website, you may be wondering if the website design is working for you or whether your website needs a ubiquitous coat of fresh paint. Here are some pointers that suggest that your website needs a redesign.
Does it take your website too long to load?
If it takes your website a long time to load, chances are it needs a facelift, pronto. Today's websites are agile and do not download as much information as past websites because those with tablets and smart phones deal with limited data usage. Smart websites are responsive and load faster than older websites. Taking a long time to load will cause your customers to move onto something else. Don't let them.
Does Your Website Support Social Media and Sharing?
Social media is still big which is why if your website does not support social media and sharing, it's time for you to take a good look at the website and consider adding those buttons. However, you have to stay up to date with your share buttons or they risk not working properly, if not working at all. If you have social media sharing that isn't working on your website, it's time for a revamp.
Are There Features on Your Website That Aren't Being Used or Are Broken?
Social media sharing isn't the only thing that may break on your website, so take a look at the current features and make sure that they are all up to date. As websites age, links grow stale, features that once worked well no longer do, and software breaks. If certain features no longer work in your website is time for an overhaul.
Use of Video and Images
Does your website design effectively use video and images? Text is nice, but it is boring and will make your customers' eyes tire just looking at a page with nothing but text. Effectively adding video clips no longer than two to three minutes along with images will help improve the overall feel of your website.
Is Your Site User-Friendly?
Is it easy for your customers to find what they are looking for? Or do they have to drill down deep within your website to find what they are looking for? If you make it hard for your customers to contact you or locate your products, you can guarantee that potential customers will simply skip to someone else's page and purchase from them. If your website design is infuriating, it's time for a revamp.
You're Not Getting Traffic
If your website isn't getting the traffic you hoped for, it may be the overall website design. If the website design isn't user-friendly or intuitive, it's unlikely that users will want to visit your website again. Having the information your clients need available and easy to access will increase your traffic. That definitely requires a website facelift.
Your Company Is Going a Different Direction
If your company is going a different direction, and you haven't revamped your website to reflect these changes, it's time for a new website, or at least a facelift. You want the latest and greatest information on your website available so that your customers and clients can stay informed, and you can attract the customers you need. If you add another product line, change directions, or offer new services, you need to have your website updated.