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July 15, 2014 Integrated Data-Driven Marketing New York,
Conference Details


July 15, 2014



July 31, 2014


Conference Location:

330 E.46th Street, Online, , New York, , 10017

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The Integrated Data-Driven Marketing (IDDM) Program was developed in order to take marketing professionals beyond the one-dimensional approach to marketing and give you a modern, comprehensive approach to making optimal decisions based on actionable insights across marketing campaigns.

Through this advanced program you will gain the tools, know-how, and confidence to implement strategies across different market segments, as well as, to make decisions on budget spending founded on demonstrable facts rather than gutinstinct. In an engaging and interactive learning environment, participants will learn how to assess the efficiency effectiveness of marketing activities, measure marketing ROI and maximize customer engagement.

Download our Program Brochure 


Schedule at a Glance
Virtual Instructor-led Program 
All courses will be conducted from 1:00pm – 3:30p.m. EST on the following dates 
(Tuesdays and Thursdays):
July 15, 17, 22, 24, 29, 31 

Guest Speakers  

  • David Akeroyd, General Manger and SVP, Oracle Marketing Cloud
  • Michael Fauscette, Group Vice President, Software Business Solutions, IDC
  • Michael Wu, Chief Scientist, Lithium Technologies


Key Program Themes

  • High-Impact Marketing
  • The Marketing Pipeline
  • Customer Management Enablers
  • Customer Segmentation
  • Customer Analytics Overview
  • Data and Information in B-to-B Marketing
  • Managing Data in Marketing and Sales
  • Maximizing Data Value in Marketing Strategy

Media Partners

                                        Visibility Media Sponsor  BWD media partner

Corporate Research Partner

CMSwire Research Partner

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