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Mar 27, 2012 Press start: Making gamification work for you United States
Conference Details


Mar 27, 2012



Mar 27, 2012


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Ark Conferences Ltd


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This highly successful masterclass, led by internationally known gamification proponent Betty Adamou, will show you what gamification really is and how it can be used to positively affect your bottom line; enabling you to effectively use gamification for anything from marketing to business development and customer management. Delegates will be expected to bring along current challenges and if possible a smartphone. This masterclass is open to heads of marketing, HR, Strategy, and Innovation and anyone working within these departments, as well as business owners looking to understand how gamification can help them successfully operate in the current market climate.

Masterclass leader: Betty Adamou

Betty has had a wealth of experience in market research, culminating in the formation of her own company; Research Through Gaming Ltd., of which she is principle and founder. She is a world expert on gamification, having presented at the CASRO, NewMR and the Market Research Society world conferences, being on the ESOMAR conference committee, and having been guest speaker and interviewee for entities such as Research Radio and The Social CMO. On top of her many and diverse public appearances she writes avidly on the subject of gamification having been asked to write articles on the subject for, and; as well as holding the position of Editor in Chief of, a blog owned by Survey Analytics launching in August 2011.

From past events:

•    "Betty is extremely knowledgeable in this area and her teaching ability was equally great"
•    "Good pace and interaction, good Prezi presentation!" Everywhere!

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