About - Affle Holdings, Pte Ltd

Affle is a Singapore-hq end to end mobile marketing company.

Having started in 2006, Affle has been a pioneer in the field of mobile app-dev, ad-tech & analytics and has built significant scale and intelligence backed solutions by its robust profile data and insights about millions of users, which continues to grow larger and richer by the day. Affles investors include Microsoft, D2C (An NTT DoCoMo subsidiary), Itochu, Bennett Coleman Company Limited (BCCL) &

Centurion Private Equity. Affle has introduced in this world a unique data led insights driven mobile ad dsp Affle MAAS (mobile audience as service).

Affles Mobile Audience as a Service (MAAS) platform is an ad DSP that helps advertisers maximize their mobile marketing campaigns ROI with real time and actionable audience intelligence and optimizations. This solution is available for the advertisers and publishers across the globe, and it has evolved as per the requirements of the evolving mobile marketing ecosystem and changing user behaviour towards consumption of content and mcommerce on mobile apps and WAP. Depending on the user kind, Affle MAAS platform is available in two different versions:

Mobile Advertising Affle MAAS O6

Affle MAAS O6 or Affle Mobile Audience as Service (optimizer) is the managed services version of MAAS, in which every advertiser gets a dedicated account / campaign manager who not only helps in setting up his campaign, but also optimises it as per the pre-defined KPIs/ goals for the campaign. Some of the salient features of this platform are:

1. 1. Integrated audience procurement over multiple supply sources
   • Programmatic inventory over the DSP which gives us global reach
   • Direct publisher & affiliate integrations
   • Owned app inventory over the SDK with 750+ titles
   • Search & social
   2. Mobile video & Rich Media - A rich media & video ad authoring platform which our team uses to build engaging rich media ad experiences for our clients. This is already integrated with our Ad Network, DSP and also social platforms like FB.
   3. Campaign management & Attribution
   • Unified view for both brand as well as performance campaigns
   • Strong attribution by source & analysis by costs, revenue which leads to key insights, audience behaviour and thereby campaign optimization.

Mobile Advertising Affle MAAS Xtend

Affle MAAS Xtend is an easy to use self-serve mobile marketing platform made for the advanced performance marketers and app owners. One can easily setup and run a app performance campaign on the platform within 4 simple steps.

1. Integrated audience procurement over multiple supply sources

• Programmatic inventory over the DSP which gives us global reach
• Direct publisher & affiliate integrations through APIs
• Owned app inventory over the SDK with 750+ titles
• Search & social

2. Campaign management & Attribution

• Unified view for both brand as well as performance campaigns
• Strong attribution by source & analysis by costs, revenue which leads to key insights, audience behaviour and thereby campaign optimization.

3. Offer Walls & automated campaign delivery

• Availability of offer wall wherein publishers can find all the major direct high pay-out campaigns running on MAAS Xtend
• Automated campaign delivery by the way of API integration available, this ensure high quality installs along with KPI delivery both on advertisers and publishers end.

In addition to above, Affle is having an app development services company named Affle AppStudioz, where it has created and delivered more than 1500 apps globally on all the major native platforms.

Also, Affle has created a combined attribution, in-app analytics & CRM re-engagement platform mTraction which is used by leading app advertisers across the globe.